The present study aims to identify occupational soft skills and strategies for enhancing these skills among employees of service organizations. Given the rapid development of digital technologies and artificial intelligence, the simultaneous development of technical and soft skills is considered an important factor in improving individual and organizational performance, increasing productivity, and enhancing service quality. Accordingly, this study seeks to identify the soft skills required by employees of service organizations, prioritize these skills, and identify appropriate strategies for their development.



This study adopts a qualitative approach and uses thematic analysis as its research method. The study population will include employees and managers at different organizational levels in service organizations who have at least five years of relevant work experience, as well as external experts in industrial and organizational psychology and career counseling. Participants will be selected through purposive sampling. Data will be collected through semi-structured interviews and continued until theoretical saturation is achieved. The collected data will be analyzed based on the six-phase thematic analysis framework developed by Braun and Clarke.



Throughout the study, ethical principles will be strictly observed, including obtaining informed consent, maintaining the confidentiality of participants’ information, anonymizing data, using the information solely for research purposes, and ensuring participants’ full right to withdraw from the study at any stage without negative consequences.