Document Type : Original Article
Researcher
Allameh Tabatabai University
Ministerial Ethics Committee
This study aims to explore how Iranian women living in Tehran interpret the #MeToo movement on Persian Twitter. The main research question is what perceptions women aged 18 to 40 in Tehran have about this movement and whether their engagement with it leads to changes in their mental frameworks. The study seeks to analyze women’s experiences, meanings, and perceptions regarding the #MeToo movement.
The research will use a mixed-methods approach. In the first phase, a quantitative content analysis of tweets related to the movement on Persian Twitter will be conducted. In the second phase, qualitative analysis will be carried out through in-depth semi-structured interviews with Iranian women living in Tehran, focusing on their personal readings and interpretations of the phenomenon. The theoretical framework is based on Stuart Hall’s encoding/decoding model, symbolic interactionism, and the theory of everyday tactics. Symbolic interactionism helps analyze how women represent and interpret the #MeToo movement in the online space and its impact on their mental and identity structures. Meanwhile, the theory of everyday tactics examines the small-scale, everyday strategies individuals use to navigate constraints and power structures, and from this perspective, it analyzes how women interact with and act upon the #MeToo movement in their daily lives.