Document Type : Original Article
Researcher
Consultation Group, Faculty of Educational Sciences and Psychology, Allameh Tabataba'i University, Tehran, Iran
Ministerial Ethics Committee
This study aims to identify strategies for enhancing organizational belonging among employees born in the 1990s. Organizational belonging refers to an individual’s psychological experience of membership, acceptance, and meaning within an organization. This concept emerges when individuals perceive themselves as part of the organization, feel a meaningful role within it, and integrate the organization’s values and goals into their personal identity. Organizational belonging extends beyond formal and structural connections to a job role, encompassing deeper levels such as an internal sense of belonging, responsibility toward the organization, and internalization of its values. Given the distinct characteristics of this generation, including their preference for flexibility, personal growth, and a value-driven organizational culture, traditional human resource management strategies may lack effectiveness. This research adopts a qualitative approach using thematic analysis to explore the experiences and perspectives of employees born in the 1990s in private and public organizations in Tehran in 2025. The study population consists of these employees, with purposive sampling of 12 participants until theoretical saturation is reached. Data will be collected through semi-structured interviews and analyzed using Braun and Clarke’s (2006) six-step thematic analysis method. Ethical considerations, including informed consent and confidentiality, will be upheld throughout the research process. The findings are expected to assist organizations in developing effective strategies to enhance organizational belonging among this generation.